When you register with a market research company, you'll be asked various questions which will make up your personal "profile". Be honest this is how they match you up with the profiles desired for particular surveys and focus groups.
Some surveys are very general, but others are very specific. For example, a company may want to get the opinions of men between the ages of 25-45 on various types of cologne. If you're a women, you won't be selected to participate in this survey.
It is very important that you are truthful in all your answers and responses when signing up with the market research companies, so a lot of this is out of your control. Our advice? Provide as much detailed information as you possibly can, in order to give yourself the best chance of getting selected for as many surveys as possible.
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