Some companies will enter you into a contest or sweepstakes when you initially register with them. This is how you build your profile and get started with them. They will often send you "screener" surveys, and then paid surveys will usually follow shortly thereafter.
Be sure to check your email often, and act quickly! The companies will often send out more invitations than they need participants, because they know some people won't respond for one reason or another. But once they have enough people, it might be too late for you.
Some of the sites and market research companies you'll be introduced to work with various sponsors, promotional companies, etc. and sometimes you'll be invited to purchase products, participate in trial offers, etc. You can safely ignore these offers if you're not interested.
Have some fun! You're providing a very valuable service that will help influence new products, etc. You should be proud of what you're doing and have some fun while making money.
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